From the event website:
“Join us and make iconic British history. We present L’Eroica Britannia ‘the most handsome bike race in the World’ alongside a 3 day bike and style festival in the green, very pleasant and spectacular lands of the Peak District National Park, UK. Come to Bakewell the ‘ancient capital of the Peak’ in the heart of The Peak District National Park and join us on our Great British Adventure, 3 weeks before The Tour de France comes to the UK. Over the 3 days we’re celebrating a very British take on the values of territory, sustainability and the joys of food and drink. The festival’s pinnacle is on the 22nd June with our ‘Great British Adventure’ as we embrace the romantic idea of heroic cycling as it once was, placed alongside aspects of lifestyle, belonging and the British Countryside with a 3 route bike tour of The Peak District.”